If you want to rank a website, what do you need?
Its obvious answer is SEO (Search Engine Optimization).
SEO is the master game of backlinks. So you need to know the “link building strategies of 2017”.
If you can play smartly, you’re the ultimate winner. Google has overcome the web spam recently. Hence, there is no place for web spammers. They’ll just kick you off from the SERP (search engine results page).
Be safe from the Google penalties, know the strategy well, and believe me, you’ll just nail it!
I think somewhere, or somehow you have heard about guest posting or noticed the “Write for us” or “Guest post” section of any website.
Now my question is:
How is it connected to the link building strategy?
The answer is simple! It’s backlink.
Guest posting is one of best ways to secure helpful links for your website. Hence, those who are connected to the online money making policy, have taken the guest posting seriously and contribute to the authoritative websites.
Searching method for a “guest post” contribution
Let, your keyword= food blog. Then Google search operator will be-
- “food blog”+ “write for us”
- “food blog” + “guest post”
- “food blog” + “guest author”
- “food blog” + “guest blog”
- “food blog” + “guest blogger”
- “food blog” + “guest post guidelines”
- “food blog” + “guest contributors”
- “food blog” + “become a contributor”
- “food blog” + “submit guest post”
- “food blog” + “guest blogger”
- “food blog” + “submit article”
- “food blog” + “write for me”
- “food blog” + “submit”
- Explore all the sites and go to the “write for us” or “guest bloggers” etc section.
You’ll notice writing guideline there for contributing the post. So have a nicely written content following the instruction.
- Track a record of the relevant authoritative blogs so that you can have a list while pitching your content.
This is the real piece of text emailed to the person for guest posting. Have a look!
Link the best guest post what can strike the author’s mind!
For more details idea for emailing, you can check blogger outreach.
Approved “guest post” outlook
From the single guest post, what can you see?
32 shares!!! It’s definitely going to increase your DA (Domain Authority) value and help in improving the SEO ranking.
Are you familiar with the terms ‘curated blog updates’?
It means to select, organize and represent something using the expert knowledge.
So, this is what link round up is! It denotes curated blog updates that link out to their favorite relevant content within a specific time.
How can it help in link building?
It’s the bunches of the link that lands on a post. So if you can provide an excellent post that can add value to the post then definitely you’re getting backlinks for your website!
Searching method for “Link roundup” contribution
You need to search in the search engine.
Don’t write anything blindly rather use differents search operator like:
- Best [your topic] tips of the month
- Top [your topic] post of the week
- Expert shares their [your topic] secrets
Again to find the opportunity for contribution,
- Type- intitle:roundup [your topic], in search engine
- Use keywords and hashtags in facebook and twitter search
Now finally, you’ve to send outreach email with a pitch for inclusion.
The email can be something like –
If they think your content is helpful, they’re surely going to include it in their round-up. Wait a few days for the response and keep in touch with them.
Outlook of the “Roundup post”
Now when your link is approved and accepted how you can find it in the round-up post?
It appears in different ways like link with the title name or contributor’s name. One example is given below:
3.Broken Link Building
Broken link= dead link
Broken link building is one of the link building strategies to finding out the broken links of the website and letting them know about it and offering them your relevant link to replace instead for the dead one.
Lots of high domain authority sites have broken links that link out to dead pages. They show either 404 error or 401 messages which meaning pages no more available.
Now, what’s your work here?
Finding out manually?
Relax! You’ve got the tools to finding out the broken links.
Tools for “broken link”
For finding out the broken links, you can use tools like- Check My Links browser plugin.
Here, you can see that all are green marked, only one is red marked. This is the broken link in this page.
Searching method for “broken link building”
There can be various methods for finding broken link building. I’ll go for one way that worked for many experts.
- Build a relevant resource page list that matches with your niche.
- Check the pages with broken link tools.
- Notify them by pitching. In case, if you don’t find any broken link, pitch your email for resource page.
After finding out the broken links, it’s time to send email pitch.
So, write an email notifying their broken links and pitch to replace it with your active link.
I was going through some posts for research and got stopped seeing a dead link on your post [post title].
At the mid of the section, I got a link, linked to 404 page.
I think you want to fix this problem. I have a relevant link that I want to submit. I’ll be great if you like it.
Title: how SEO can help your online businesses
I also want to share it with my social media sites.
Broken link building has a high success rate as you’re literally fixing the problem for other websites.
Are you thinking blog comment is spam?
But it’s not at all.
It’s one of the growth hacking techniques to promote your newly published content.
What’s your work here?
Just place a nice comment regarding the post and leave the relevant link that you have. That’s all!
Searching method for “blog comment”
There are a lot of options for the blog comment.
- Go to different sites that are relevant to your niche and go down at the bottom section to leave your comment.
Again you can use these phrases that act like searching operator.
- “high PR do-follow for blog commenting.”
- “high PR blogs to comment on.”
- “high PR blogs using CommentLuv/KeywordLuv plugin”.
Here you don’t need any email pitch rather
- write a response around 100-150 words
- Drop a link relevant to the content
“Blog commenting” outlook
The editors accept only the comment when it has some value for the post.
Hence, write something valuable and of well thought and drop your relevant link so that they willingly accept it.
Which process is quicker? Information by plain text or in image form?
I think you’ll agree with the second one.
So, pitching infographics is one of the best ways of link building techniques.
Now how will you do it?
There are 2 methods:
- Submitting to infographic submission site in order to get pillowing link from new sites.
- Guestrographic: Using infographic as a guest post with a free small content as “bribe.” This idea is given by entrepreneur and SEO expert, Brian Dean.
The best part of pitching infographics is you can reuse them over and over without any duplication penalty trouble.
Searching method for infographic update
If you want to submit it for pillowing links….
If you are looking for guestrographic…
You can easily get websites that publish infographics using the search operators.
Just ensure that the title has the keyword “infographic.” Hence, you can pitch guestographic that accepts it without any doubt.
Outreach for infographics
For pillow link, follow the submission guideline.
For submitting the guest post, send an email outreach to the right person. I’ve added here the successful infographic pitching done by Brian Dean.
This is the part of the infographic outlook that was accepted by the client of Brian Dean.
Resource page is literally a resourceful page indeed!
It links out to content important for the audience.
You might get confused with resource page and link roundup.
Let me clear it. The difference is
- Link Roundup –
It continues on a regular basis within a specific time period .
Pitch for link roundup is done before creating the blog post to include the link in the next post.
- Resource page-
It’s link out to a fresh content by updating once in a lifetime.
Resource pitch is done after the blog post is published and asked to add the content link to their page
Resource pitch is a not that much successful as it’s updated once.
Searching method for “resource page” contribution
Use the search operation code like-
- inurl:resources “your topic”
Always pay attention to the relevant resource page and pitch your content. Otherwise, it’ll be a complete mess and waste of time.
You can send outreach email by pitching your resource link.
Feel free to tweak and use this template for pitching.
Hi [FIRST NAME],
As i was going through your resource page [INSERT LINK] , I enjoyed the way you present all the list in your post.
I’ve recently published a post [YOUR CONTENT NAME] relevant to your topic and your readers might find it valuable too.
If you’ve got some time, you can check it out here [YOUR RESOURCE LINK] THANK YOU.
Resource page outlook
Resource page pattern includes idea like-
- Social media marketer can curate some best social media tools and link out to them
- The content marketer can link out to important content tricks to make the content SEO friendly.
It’s one of the techniques used for link building.
Human nature is to get attracted to the best thing.
So your work is to find out the tallest “skyscraper” and bit that one with more updated version.
According to Brian Dean’s method, there are 3 steps for this strategy:
- Searching for the content with tons of links
- Mold it in good shape and make a better version of molding
- Outreach to the right people
Search method for “Skyscraper”
Again there can be 3 steps of searching.
- Use BuzzSumo to find URLs crammed with social shares and inbound links
- Search with Ahrefs Content Explorer to get the URLs with lots of inbound links and share
- Go to the Google search and type the “keyword” and top 10 on the page is considered to be overloaded with links and share
You work is to create very nice relevant content with updated version. Add infographics or design or video to beautify your post and add extra information to nail the content!
Make a list of the contact info from the data and outreach via email to let them know that you have an excellent content which can strike the audience’s’ mind.
I am a big fan of your website since reading your [OLD POST TITLE] post.
I’ve recently read your post [POST TITLE] which links to a resource [INSERT SITE LINK].
I’ve a similar post like this with more updated version which you may like. Check out here if you’re interested [INSERT YOUR LINK].
Have a good day!
Video Links (Pillow LINK)
Maybe you’re thinking that video link will give you “no follow link” but it’s essential to make a natural link profile.
It’ll work as a pillowing link initially, but it’ll drive a load of traffic definitely!
So before asking the new sites with contextual link gain their credibility first.
8.“Video link” Outlook
It’s the snapshot of the YouTube video, where you can see the link of How To Rank #1 In Google For ANY Keyword included at the bottom.
Search method for “Video link”
You’ll have some search operators. Besides, below is the link to get started.
Make a video by yourself or hire someone from Fiverr to make it for you.
Again if you’re on a budget, make it with Powerpoint.
Whatever you do, just gain confidence from the audience. That’s all.
So, which one of the strategies worked for you? Share your story below: